Acura | Precision Crafted Performance

Acura was hatched as an experimental division meant to push the limits of the Honda machine. They had an incredibly clear purpose: they were built to take the risks that Honda as a large enterprise couldn’t. No single car embodied this as much as their original supercar, the Acura NSX (New Sportscar eXperimental).

With the upcoming launch of the 2017 NSX, many felt that Acura had lost its way. It was time for Acura to scream their purpose, loud and clear.

You may not have asked for it, but here it is: Our Point of View.

The campaign launched with a large media push, including social and digital display ads.

© Jeff DeGeorgia / Creative Director