INTEGRATED DIGITAL CAMPAIGN

KPMG | “Humans Empowered” Generative AI Campaign


Everybody’s speaking about Generative AI, KPMG wanted to speak about the human side of things. Not just about what AI makes possible, but how it empowers humans and their businesses. This campaign focused on a bright vision of what responsible AI can bring about for humanity.

CREDITS:
Chief Creative Officer: John Paul Tran
Creative Director: Jeff DeGeorgia
Writer: Andy Hall
Art Director: Alex Irizarry
Production: Cooper Hardin, Alex Lose




The campaign was rolled out using prominent placements on Technology pages in major editorial newspapers. It also extended to all of KPMG’s social channels and NYT’s Hard Fork podcast.


© 2025 Jeff DeGeorgia / Creative Director