We were a one-of-a-kind company that still needed to stand out in a crowded pharmatech marketplace. To be taken seriously by private investors, we needed a brand identity that reflected all that we do and the impact we provide to pharmaceutical and biotech companies. We rebranded our company from Medmeme to Pharmaspectra and after a lot of work, endless presentations, internal meetings, external meetings, and more of what could only be defined as “work”, we successfully sold the company to a private equity firm in October 2019.
To bring clarity and interest to otherwise text-heavy and detail-driven content, I developed a set of icons representing nouns and verbs in the scientific space.
(slide pulled from Investor Presentation)