Pharmaspectra Rebrand
We were a one-of-a-kind company that still needed to stand out in a crowded pharmatech marketplace. To introduce ourselves boldly to private investors, we needed a brand identity that reflected all that we do and the impact we provide to pharmaceutical and biotech companies. We rebranded our company from Medmeme to Pharmaspectra and after a lot of concepting, presentations, edits, internal meetings, external meetings, and more work and more presentations, we successfully sold the company to a private equity firm in October 2019.
![](https://freight.cargo.site/t/original/i/43b7266aeb4d9dbb5265ca0f6fffd95ee861200710127e8292f2112302c173fa/Medical-Continuum-New-Website-copy.png)
To bring clarity and interest to otherwise text-heavy and detail-driven content, I developed a set of icons representing nouns and verbs in the scientific space.
![](https://freight.cargo.site/t/original/i/7489f8b04b2513cca4b51b6ad8d29dc67c3d98370a1ca32216ea01d731418916/fullArtboard-1-copyICONS.png)
(slide pulled from Investor Presentation)
![](https://freight.cargo.site/t/original/i/8c95f010e21ff04b10b59025172922eb29f911ecb0e7dca3ac843e75d02faa96/CONTEXT5.png)