Concept, Design & Layout
This immersive art & sound app was developed to engage a sophisticated yet playful crowd for Trident Vitality Gum. As stars fall from the sky against a surreal backdrop, users can draw different types of vines with unique sounds to create musical sequences. After creating a composition, users can share it on Facebook and Twitter and unlock new vines to toy with.
This was created while I was at noise. I worked on the design for the iAd campaign and mobile website to help promote the app, and was involved in initial concepting of the app itself.
These were created to promote the app on music & entertainment apps and sites. The iAds featured the tutorial video, a direct link to download the app, and some more information about Trident Vitality's different flavors.