Triptent | Brand Relaunch

In 2024 Triptent looked to reposition itself based on where it had grown. That meant putting more emphasis on being an ally to clients and breaking through the endless cycles of ‘more’ and instead focus on what matters most.

CREDITS:
Chief Creative Officer: John Paul Tran
Creative Director: Jeff DeGeorgia
Art Director: Alex Irizarry
Production: Cooper Hardin, Alex Lose

I put together a comprehensive set of Brand Guidelines that elaborate on who we are as a company as much as they ensure consistency.

And over the course of time, I built up our editorial page, helping design thumbnail illustrations that match up with specific articles.