https://jeffdegeorgia.com Jeff DeGeorgia | Creative Director Fri, 07 Mar 2025 21:09:28 +0000 https://jeffdegeorgia.com en https://jeffdegeorgia.com/Acura-Point-of-View Sat, 27 Feb 2016 21:30:51 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/Acura-Point-of-View MULTI-PLATFORM BRAND CAMPAIGN Acura | Precision Crafted PerformanceAcura was hatched as an experimental division meant to push the limits of the Honda machine. They had an incredibly clear purpose: they were built to take the risks that Honda as a large enterprise couldn’t. No single car embodied this as much as their original supercar, the Acura NSX (New Sportscar eXperimental). With the upcoming launch of the 2017 NSX, many felt that Acura had lost its way. It was time for Acura to scream their purpose, loud and clear. You may not have asked for it, but here it is: Our Point of View. The campaign launched with a large media push, including social and digital display ads. https://jeffdegeorgia.com/KPMG-Humans-Empowered Mon, 02 Dec 2024 18:55:27 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/KPMG-Humans-Empowered INTEGRATED DIGITAL CAMPAIGNKPMG | “Humans Empowered” Generative AI Campaign Everybody’s speaking about Generative AI, KPMG wanted to speak about the human side of things. Not just about what AI makes possible, but how it empowers humans and their businesses. This campaign focused on a bright vision of what responsible AI can bring about for humanity. CREDITS: Chief Creative Officer: John Paul TranCreative Director: Jeff DeGeorgiaWriter: Andy HallArt Director: Alex IrizarryProduction: Cooper Hardin, Alex Lose The campaign was rolled out using prominent placements on Technology pages in major editorial newspapers. It also extended to all of KPMG’s social channels and NYT’s Hard Fork podcast. <img width="2800" height="1446" width_o="2800" height_o="1446" data-src="https://freight.cargo.site/t/original/i/4c630171027933b2e88e14998b989a469af4c4bdb929374ac068a8913f5f8ed5/iPad-Pro-PSD-Mockup_HE.png" data-mid="228788473" border="0" src="https://freight.cargo.site/w/1000/i/4c630171027933b2e88e14998b989a469af4c4bdb929374ac068a8913f5f8ed5/iPad-Pro-PSD-Mockup_HE.png" /> https://jeffdegeorgia.com/Triptent-Brand-Re-Launch Fri, 07 Mar 2025 21:09:28 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/Triptent-Brand-Re-Launch MULTI-PLATFORM BRAND CAMPAIGN Triptent | Brand Relaunch In 2024 Triptent looked to reposition itself based on where it had grown. That meant putting more emphasis on being an ally to clients and breaking through the endless cycles of ‘more’ and instead focus on what matters most. CREDITS:Chief Creative Officer: John Paul Tran Creative Director: Jeff DeGeorgia Art Director: Alex Irizarry Production: Cooper Hardin, Alex Lose I put together a comprehensive set of Brand Guidelines that elaborate on who we are as a company as much as they ensure consistency. <img width="2048" height="813" width_o="2048" height_o="813" data-src="https://freight.cargo.site/t/original/i/fa674df7903c85ffb088c21ce50a4e638accc45d52e659823c62d77ad54a8b54/wallpapers_0001_Layer-Comp-2.jpg" data-mid="228510420" border="0" src="https://freight.cargo.site/w/1000/i/fa674df7903c85ffb088c21ce50a4e638accc45d52e659823c62d77ad54a8b54/wallpapers_0001_Layer-Comp-2.jpg" /> <img width="2048" height="813" width_o="2048" height_o="813" data-src="https://freight.cargo.site/t/original/i/a20d91f2068dbf777e6c47d6e5eadd6b46e54b6885e172f7a71b35c33c333978/wallpapers_0000_Layer-Comp-1.jpg" data-mid="228510421" border="0" src="https://freight.cargo.site/w/1000/i/a20d91f2068dbf777e6c47d6e5eadd6b46e54b6885e172f7a71b35c33c333978/wallpapers_0000_Layer-Comp-1.jpg" /> <img width="2048" height="813" width_o="2048" height_o="813" data-src="https://freight.cargo.site/t/original/i/c46700f3769c1c41b99848f815da30ae1e8c8a7d6647bd86d056fff5b593b52b/wallpapers_0002_Layer-Comp-3.jpg" data-mid="228510419" border="0" src="https://freight.cargo.site/w/1000/i/c46700f3769c1c41b99848f815da30ae1e8c8a7d6647bd86d056fff5b593b52b/wallpapers_0002_Layer-Comp-3.jpg" /> And over the course of time, I built up our editorial page, helping design thumbnail illustrations that match up with specific articles.&nbsp; &nbsp; <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dc395dfaaf9b2bea77be88bcf5e9c22c3ad0873f37a11494e193d95b8d4a055b/B2B_B2C_Advertising_LinkedIn_1080x1080.png" data-mid="227985946" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/dc395dfaaf9b2bea77be88bcf5e9c22c3ad0873f37a11494e193d95b8d4a055b/B2B_B2C_Advertising_LinkedIn_1080x1080.png" /> <img width="3375" height="2250" width_o="3375" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8a5f9d88a30eee8ab156a01b14d3b58ad7b9d7ca8cf345ee5d651e0b3a9a26e/Elephant.png" data-mid="227985955" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/d8a5f9d88a30eee8ab156a01b14d3b58ad7b9d7ca8cf345ee5d651e0b3a9a26e/Elephant.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36fd480b12cbaf34585af387ee0aeb8ac4db71ee26e6b5e3d0a1b58a949d21f3/Trampolinev2LI.jpg" data-mid="227985963" border="0" src="https://freight.cargo.site/w/1000/i/36fd480b12cbaf34585af387ee0aeb8ac4db71ee26e6b5e3d0a1b58a949d21f3/Trampolinev2LI.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5e12437958e472a91ac7b442ab18236d56918f4de81ce29bd7ce2350fa01d99/LinkedIn_Square_1-copy-7.jpg" data-mid="227985979" border="0" src="https://freight.cargo.site/w/1000/i/c5e12437958e472a91ac7b442ab18236d56918f4de81ce29bd7ce2350fa01d99/LinkedIn_Square_1-copy-7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c50b4e087508a0af8f3218162919bd8fb374b673abf6c4798615a5b6cc688c7f/LinkedIn_Square_1-copy-3.jpg" data-mid="227985980" border="0" src="https://freight.cargo.site/w/1000/i/c50b4e087508a0af8f3218162919bd8fb374b673abf6c4798615a5b6cc688c7f/LinkedIn_Square_1-copy-3.jpg" /> https://jeffdegeorgia.com/KPMG-Insight-Engine Sun, 11 Jun 2023 00:11:02 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/KPMG-Insight-Engine INTEGRATED DIGITAL CAMPAIGNKPMG | Insight Engine KPMG’s mantra is “Insights to Opportunity” and we wanted to back up that claim with real proof. We crafted some insight-based stories, designed infographics, and squeezed them neatly into compelling animated banners that drove traffic to a deeper dive on KPMG’s Insights Portal. CREDITS: Chief Creative Officer: John Paul TranCreative Director: Jeff DeGeorgiaWriter: Andy Hall Art Director/Animator: Alex Irizarry, Chris Yates&nbsp;Production: Cooper Hardin, Alex Lose <img width="600" height="1202" width_o="600" height_o="1202" data-src="https://freight.cargo.site/t/original/i/62bb0698c081a9b1b59a33845811da61e63252d9012e5b0bf7f9f2117835a1ce/ESG.gif" data-mid="228065716" border="0" src="https://freight.cargo.site/w/600/i/62bb0698c081a9b1b59a33845811da61e63252d9012e5b0bf7f9f2117835a1ce/ESG.gif" /> <img width="600" height="1202" width_o="600" height_o="1202" data-src="https://freight.cargo.site/t/original/i/b1d19ccec432a5c06dfc1ed29c6f960e73a65aa214c803615e2ce8ce3eb8dbb1/DEI.gif" data-mid="228065717" border="0" src="https://freight.cargo.site/w/600/i/b1d19ccec432a5c06dfc1ed29c6f960e73a65aa214c803615e2ce8ce3eb8dbb1/DEI.gif" /> <img width="600" height="1202" width_o="600" height_o="1202" data-src="https://freight.cargo.site/t/original/i/190cd72ab219f1344e5f56f99050f42c7a04d1e22784a47608d0dc17115d2587/MNA-1.gif" data-mid="228065718" border="0" src="https://freight.cargo.site/w/600/i/190cd72ab219f1344e5f56f99050f42c7a04d1e22784a47608d0dc17115d2587/MNA-1.gif" /> <img width="600" height="1202" width_o="600" height_o="1202" data-src="https://freight.cargo.site/t/original/i/676f638f64677f5921c423e5a610f1c46af0fc7f5900b7bc027cb411496936b3/GenAI.gif" data-mid="228065719" border="0" src="https://freight.cargo.site/w/600/i/676f638f64677f5921c423e5a610f1c46af0fc7f5900b7bc027cb411496936b3/GenAI.gif" /> https://jeffdegeorgia.com/NSX-The-Motion-Picture Tue, 23 Feb 2016 05:13:28 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/NSX-The-Motion-Picture EVENT FILM NSX: The Motion Picture Showing up at Sundance without a film to promote is bad form. As a sponsor of Sundance 2016, we decided to do as Hollywood does and create a short film featuring Acura’s own superstar. NSX: The Motion Picture showcases the intense craft that went into developing the supercar to the thousands of artists and film-makers in Park City. We stitched together over 1,000 still photographs of the NSX and matched them with a scored drum solo by Cassidy Turbin to create a true motion picture. <img width="905" height="92" width_o="905" height_o="92" data-src="https://freight.cargo.site/t/original/i/a34e76202ec5baa8509956f6b8ffe7311806b8a08c98246a9878f2481e8f2ab0/Sundance.png" data-mid="40402806" border="0" src="https://freight.cargo.site/w/905/i/a34e76202ec5baa8509956f6b8ffe7311806b8a08c98246a9878f2481e8f2ab0/Sundance.png" /> https://jeffdegeorgia.com/KPMG-Audit-Anthem Sun, 11 Jun 2023 00:02:41 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/KPMG-Audit-Anthem INTEGRATED DIGITAL CAMPAIGNKPMG | Audit AnthemWhen you have 60 seconds to make a Corporate Tax Audit sound exciting AND different from what your competitors offer, you’ve got a real creative challenge. We employed a good deal of research, a swinging jazz beat, many smiling faces and a lot of meticulous, detail-oriented editing that would make any accountant proud. CREDITS: Chief Creative Officer: John Paul TranCreative Director: Jeff DeGeorgiaWriter: Andy HallProduction: Cooper Hardin, Alex Lose &nbsp; https://jeffdegeorgia.com/Medmeme Tue, 03 Mar 2020 21:36:03 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/Medmeme PRODUCT LAUNCH CAMPAIGN MedmemeProducts designed to harness the full power of medical research around the world. It sounds like a slam dunk, but like anything in the pharmaceutical world, it's more complicated than you might think. In a crowded marketplace full of one-off solutions, low-quality data providers, and competitors who overpromise and underdeliver, Medmeme had to stand out with videos that plainly and simply explain the impact their products can make. Medmeme | Link Product Video from Jeff DeGeorgia on Vimeo. Medmeme | Delta Product Video from Jeff DeGeorgia on Vimeo.As a technology company with a broad range of products, a variety of consumer touchpoints, and sales people out seeing the client every day, it was important to develop a complete design system that would work across all platforms. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/326c8c2589d40de27feee49420451a5ed80970a6549ceb541d9c828e36e4586b/MedmemeSystem.png" data-mid="62737901" border="0" src="https://freight.cargo.site/w/1000/i/326c8c2589d40de27feee49420451a5ed80970a6549ceb541d9c828e36e4586b/MedmemeSystem.png" /> Our target market is well-educated, high-income, and eat, breathe and live science. Despite our product’s revolutionary intent, we wanted to introduce Medmeme Delta as something very familiar - so we rolled out advertising with a new tagline: “The Science of Medical Affairs” <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/674d429946772ca70cce4527caf889b159b41ec0f39fb5931b9780b8a66405f3/DeltaPrintAdSm.png" data-mid="62739912" border="0" src="https://freight.cargo.site/w/1000/i/674d429946772ca70cce4527caf889b159b41ec0f39fb5931b9780b8a66405f3/DeltaPrintAdSm.png" /> In order to explain the power of the new product directly to our users, we flew down to Miami for a weekend at the Medical Affairs Professional Society conference, with a totally custom event activation: The Medmeme Knowledge Base. The Knowledge Base was a full-service help desk for the conference that leverages science and analytics to go above and beyond the call of duty, showcasing our product. We had conference schedules, presentation locations, and the directions to the nearest bathroom, but we also offered detailed analytics about the science being presented, the speakers presenting the science, and anything else Medmeme Delta could help with. <img width="3693" height="2638" width_o="3693" height_o="2638" data-src="https://freight.cargo.site/t/original/i/063513546f3c40c8e38b947c6383803691a356775c7670dd399bae15404411b0/IMG_4849-Edit-2.jpg" data-mid="62725720" border="0" src="https://freight.cargo.site/w/1000/i/063513546f3c40c8e38b947c6383803691a356775c7670dd399bae15404411b0/IMG_4849-Edit-2.jpg" /> <img width="4986" height="3324" width_o="4986" height_o="3324" data-src="https://freight.cargo.site/t/original/i/5cba5c6ea5661b2e445ecdc30517513adf41d1bef9b959f34f4feb81aa02802b/IMG_4959.jpg" data-mid="62738039" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5cba5c6ea5661b2e445ecdc30517513adf41d1bef9b959f34f4feb81aa02802b/IMG_4959.jpg" /> https://jeffdegeorgia.com/NBCUniversal-Best-Ever Tue, 05 Jan 2016 02:43:40 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/NBCUniversal-Best-Ever INTEGRATED PRODUCT LAUNCH NBCUniversal | “Best Ever” Electricity. The Telephone. Burritos. Cold Brew. All of these things are incredible in their own right. But NBC Universal's suite of TV streaming apps is even better. This campaign shows how watching TV without the TV is, indisputably, the best ever. We also transformed totally mundane, everyday objects into wi-fi enabled NBCU Watch Spots, or something we called “The Best Objects Ever” and promoted them with the hashtag #BestEver. <img width="905" height="350" width_o="905" height_o="350" data-src="https://freight.cargo.site/t/original/i/b14b8290c6ba9549b525a7a71dd6eef46a570cbf698947fa7ebcdaf607a6a660/BestEverThings.png" data-mid="40402812" border="0" src="https://freight.cargo.site/w/905/i/b14b8290c6ba9549b525a7a71dd6eef46a570cbf698947fa7ebcdaf607a6a660/BestEverThings.png" /> Associate Creative Director: Dustin Tomes Associate Creative Director: Harrison Luongtran https://jeffdegeorgia.com/Acura-TLX-Racer Mon, 26 Dec 2016 01:42:18 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/Acura-TLX-Racer RETAIL TV SPOT - NATIONALAcura | TLX "Racer" :60 This car doesn't exactly scream sportscar at first glance, but the engine that powers it does. In fact, the TLX has it's very own competitive racecar, the TLX GT. Instead of listing metrics about the car's performance, this car's journey let's you feel it. &nbsp; Acura | "Feeling" | TLX :60 from Jeff DeGeorgia on Vimeo. https://jeffdegeorgia.com/Acura-Ace-It Fri, 22 Jul 2016 05:08:33 +0000 Jeff DeGeorgia | Creative Director https://jeffdegeorgia.com/Acura-Ace-It RETAIL TV SPOT - National Acura | "Ace It" :30 Baudette, Minnesota is known for it's brutally freezing winters. Which is what makes it a perfect place to test cars in extreme conditions, and freeze your fingers off as you try and shoot a commercial. Acura | "Ace It" :30 from Jeff DeGeorgia on Vimeo